Wednesday, January 20, 2010
Discover is a science magazine that publishes articles about science for a general audience. The monthly magazine was launched in October 1980 by Time Inc. Discover was originally launched into a burgeoning market for science magazines aimed at educated non-professionals, intended to be somewhat easier to read than Scientific American but more detailed and science-oriented than magazines like Popular Science. Discover was left largely alone in its market space by the mid-1980s, but nevertheless decided to appeal to a wider audience, including more articles on psychology and psychiatry. Jaroff, who had been managing editor for four and a half years, told the editor-in-chief that these were not "solid sciences", was sent back to Discovers parent, Time.